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Stockist Spotlight: Danceland at Dalby’s

Shades Dancewear are excited to announce that we are now available to purchase at Danceland at Dalby’s. Thank you to Nicola for all of her support in endorsing and promoting skin-toned dancewear for dancers in her local area. Keep reading to hear what Danceland at Dalby’s think about Shades Dancewear…

Danceland at Dalby’s has provided Essex and beyond with dance essentials, bespoke uniforms, and costumes since 1976. We are a family-run business and one of the things we love most is getting to know our customers and helping them find the best products to suit them – allowing them to feel comfortable and confident. Shades Dancewear has allowed us to provide this to our customers even more as their range of skin tones isn’t limited to an age, size, or product. It truly makes our day to see our customers’ smiles when they find their shade match and feel represented by a dancewear brand.

As we get closer to our 50th Anniversary, we are excited as ever to keep our finger on the pulse of the innovative new products available to help make dancewear more inclusive. We cannot wait to see what else Shades Dancewear has in store!

Visit us in Southend-on-Sea for a bespoke shopping experience. Whether you’re in search for shoes, clothes, or accessories – for ballroom, to ballet and tap, or jazz and gym, our highly experienced, ex-dancer staff will be there to help.

Danceland at Dalby’s Address: 268-270 London Road, Southend-on-Sea, Essex, SS0 7JG

Shades Dancewear Ambassadors - a group of diverse dancers, a mix of genders, ages and ethnicities sporting Shades Dancewear, skin-toned dancewear in various shades of brown.
Shades Dancewear Ambassadors as captured by Drew Forsyth.
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