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Meet ‘Uday’: Our Stunning New Signature Shade!

#newpioneer Uday. Our previous shade 'Ailey' will now be known as 'Uday' our newest signature shade

Shades Dancewear are thrilled to unveil our brand-new Signature Shade, ‘Uday.’ You may have already seen our Instagram announcement – so be sure to follow @shadesdancewear for the latest news! 

The Uday shade is named in honour of the legendary Indian classical dancer and choreographer, Uday Shankar. Our Uday shade embodies the vibrancy and grace that he brought to the world of dance and helps educate dancers in training about the diverse history of dance. Uday Shankar’s legacy of integrating Indian cultural elements with Western techniques has revolutionized the dance world, and we are extremely proud to celebrate his influence through our latest rebrand of the former shade Ailey. 

Celebrating Diversity and Inclusion  

With our ongoing commitment to inclusive and diverse dancewear, we are dedicated to raising awareness of the diverse cultures and pioneers who have significantly influenced the art of dance as know it today. We believe that by acknowledging and celebrating these dance icons, we can continue to evolve as a global dancewear brand that truly represents and honors all cultures. With ‘Uday’, we aim to highlight the contributions of forgotten dance legends and ensure their legacies live on in the fabric of skin tone dancewear. 

A New Era for Our Signature Skin Tone Shades  

The shade formerly known as ‘Ailey’ will now proudly carry the name ‘Uday’. This change reflects our ongoing dedication to diversifying dance and paying homage to influential figures from a variety of cultural backgrounds. With Uday, we are not just introducing a new shade; we are championing the rich tapestry of dance heritage and the pioneers who have shaped it. 

Bringing Innovation to Every Piece of Skin Tone Dancewear  

Our Uday shade is available across our entire range of products, from ballet shoes and ballet socks to convertible tights and the essential ballet dance belt. Here’s how ‘Uday’ is set to transform your dancewear experience: 

  • Ballet Shoes: Our ballet shoes in the ‘Uday’ shade offer a perfect match for diverse skin tones, providing a seamless and elegant look that complements every dancer’s natural beauty. 
  • Ballet Socks: The ‘Uday’ ballet socks ensure that you maintain a polished and professional appearance from head to toe, with a shade that celebrates your unique identity. 
  • Dance Belt: Comfort and support meet style with our dance belts in the ‘Uday’ shade, designed to blend effortlessly with a range of skin tones, promoting inclusivity and confidence. 
  • Convertible Tights: Experience the versatility and comfort of our convertible tights in ‘Uday’. Whether you’re transitioning from ballet to contemporary, these tights provide a flawless finish that enhances your every movement. 

Blog co-created by Amy Gibson and Daniel Taylor

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