Shades Dancewear is the inclusive, independent, female-founded UK brand transforming how dancers shop for skin tone performance essentials.
On Thursday 30th October, Shades Dancewear co-founders and co-directors Stacey Green and Laura Grant appeared on BBC One’s Dragons’ Den to showcase Shades Dancewear’s diverse skin tone products and mission to change the dancewear industry for future generations of dancers.
“Yesterday, our Dragons’ Den pitch aired on BBC One and we couldn’t be prouder. We officially launched Shades Dancewear in 2023 and what a journey it has been since. It was a fantastic experience to be on this show and an honour to share our story. Thank you to everyone who is supporting our small business and journey – it really means a lot!”
Catch up on Series 22 Episode 14 on BBC iPlayer here: Dragons Den – Series 22: Episode 14 – BBC iPlayer
Shades Dancewear’s ultimate aim has and always will be for every dancer and performer to feel represented, included, confident, and stage-ready with their dancewear.
Shop with small businesses and support Shades Dancewear today!
