Our latest campaign, “Pearl is the New Pink,” also reflects Shades Dancewear’s dedication to promoting inclusivity and adaptability within the dance industry and community. This campaign aims to challenge traditional norms in dancewear, apparent across dance classes, colleges and universities worldwide, and celebrate the diversity of dancers everywhere. Shades Dancewear are becoming the go-to destination for all your dancewear needs – join our #IGOTMYSHADE campaign and become an influential part of our Shades Dancewear community! 

The dance industry has long been associated with traditional norms and standards, and times are slowly changing. We are proud to be a driving force in this transformation with our “Pearl is the New Pink” campaign. This initiative is more than just a new colour trend; it’s a movement that represents our commitment to inclusivity, adaptability, and breaking down barriers. 

Challenging Traditional Norms 

For years, Ballet pink has been the quintessential colour of Ballet dancewear. While the classic Ballet pink is a choice of colour that everyone is welcome to choose, it’s important to recognise that the dance community is wonderfully diverse, and so should be the dancewear colour options.

Dancers come from all backgrounds, cultures, and walks of life, each bringing their own unique style and flair to the creative art form. The “Pearl is the New Pink” campaign symbolises this diversity and the evolving nature of the dance industry. By introducing the shade Pearl, we are celebrating the beauty of every dancer’s individuality and encouraging every dance to embrace their natural skin colour tone through their choice of dancewear.

Promoting Inclusivity 

Inclusivity is at the core of every decision made within and for Shades Dancewear. We believe that dancewear should be accessible and representative of everyone. The “Pearl is the New Pink” campaign is our way of challenging typical dancewear and dance attitude norms, making a bold statement that dancewear can be both traditional and modern, catering to all dancers. Dancers can be any gender, body type, background or skin colour: we should all feel welcome in the dance community and industry. 

Dance is a universal language and Shades Dancewear is dedicated to ensuring that every dancer feels seen, valued, and celebrated. 

Adapting to Changing Mindsets 

The dance industry is evolving, and so should be the mindsets within it. There’s a growing recognition of the need for more adaptable and inclusive practices, from teaching methods to performance opportunities. Shades Dancewear are committed to being part of this positive change. Our products are designed with flexibility and comfort in mind, allowing dancers to move freely and expressively in their perfectly matched skin tone shade.

By offering a range of styles and sizes, we aim to break down the barriers that have traditionally excluded Global Majority people from fully participating in dance. Our “Pearl is the New Pink” campaign is a testament to our belief that every dancer deserves to feel confident and empowered in their dancewear. 

Join Shades Dancewear in Making a Change 

We invite you to join us in this exciting journey of transformation and inclusivity. By choosing Shades Dancewear, you’re not just purchasing high-quality dancewear; you’re supporting a brand that values and celebrates diversity. Here are a few reasons why Shades Dancewear should be your first choice: 

Quality and Comfort 

Our dancewear is crafted with the highest quality materials to ensure durability and comfort. We understand that dancers need clothing that can withstand rigorous rehearsals and performances while providing the freedom of movement essential for dance. 

Stylish and Diverse Designs 

From classic to contemporary, our designs cater to a wide range of tastes and preferences. Whether you’re looking for something traditional or a bit more daring, we have something for everyone. Our “Pearl is the New Pink” collection, in particular, offers a fresh and sophisticated alternative to the usual options. 

Commitment to Customer Satisfaction 

At Shades Dancewear, your satisfaction is our top priority. Our new shipping policies are a direct response to your feedback, making it easier and more affordable to get the dancewear you love. We’re always here to listen to your suggestions and continuously improve our services. 

Supporting a Positive Movement 

By purchasing from Shades Dancewear, you’re supporting a brand that’s committed to making a positive impact in the dance community. Our campaigns and initiatives aim to promote inclusivity, adaptability, and the celebration of diversity in dance.  

With our new free shipping on orders over £50 within the UK and reduced standard shipping cost to £4.99, we’re making it easier for you to access the dancewear you need. Our “Pearl is the New Pink” campaign is a celebration of diversity and a call to challenge traditional norms. 

Join us in making a change. Choose Shades Dancewear for your dancewear needs and be part of a community that values and celebrates every dancer’s unique contribution to the art form. Together, we can create a more inclusive and vibrant dance industry for everyone!